KEY VISUALS
BEAUTY
OBJECTIVE
Explore possibilities to transform the current product imagery and create elevated visuals for the brand that makes it look premium and taps the luxury space.
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VISUAL HOOKS
Single product spotlight and how it interacts with the background
GROUP SHOTS
Product variants or combo pack shots that exist in tandem in an environment or sensorial textures
INGREDIENT LED
COLOR + TREATMENT
Scent notes and cues composites that complement the hero product
Lighting, tones, caustics, hues and overall styling of the product shots
PRODUCT SILOS
PRODUCT SILOS
Extreme closeups
Mid range camera shots
Contextual - Organic
Abstract elements
Steep camera angles
Harsh lighting & shadow play
Colored Reflection
Repeat pattern
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GROUP SHOTS
Extreme closeups
Mid range camera shots
Contextual - Organic
Abstract elements
Steep camera angles
Harsh lighting & shadow play
Colored Reflection
Repeat pattern
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INGREDIENT
LED
Extreme closeups
Mid range camera shots
Contextual - Organic
Abstract elements
Steep camera angles
Harsh lighting & shadow play
Colored Reflection
Repeat pattern
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D
E
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COLOR+
TREATMENT
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Standard Palette
Monochromatic
Multi-color
Natural
Studio set up
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EXECUTION
Use the Secret Primary Blue to create drenched hues and focus on harsh lighting, shadows to accentuate the surface material of the products.
Create translucence and refractive index to add depth to the shots using elements such as water, ice, mist reflective surfaces, glass, etc.
Use of props, hand models for application shots, lifestyle shots can be used contextually (example: bathroom set up for Body wash product spotlight)
THANK YOU
BEAUTY